Environment ministry to crowd source green ads

NEW DELHI: Seeking to involve the general public in its effort to create awareness over green issues, the environment ministry has decided to 'crowd source' ideas or creative inputs for its 'official' advertisements. Official advertisement of the ministry will now be based on ideas of the common man or experts from outside the government.

The ministry had successfully experimented with 'crowd sourcing' while bringing out an advertisement in newspapers across the country on the occasion of the 'World Day to Combat Desertification' on June 17.

The experiment was in tune with environment minister Prakash Javadekar's announcement on the 'World Environment Day' on June 5 when he promised to take several measures to end 'officialdom' in his ministry and promote decision-making with public involvement.

In line with the promise, the ministry had for the first time sought direct public participation in creating 'official' advertisement for any such event and invited entries ahead of the 'World Day to Combat Desertification'. The ministry selected from the entries and brought this out as advertisements in newspapers on Tuesday.

Officials said similar entries in the form of concept along with painting /designs/ captions will be crowd sourced in future for other occasions. "The best entry/entries will be used to develop communication product like advertisement/poster," said an official.

The ministry also decided that the winner of the best entry will be invited for the event and his\her contribution will be suitably recognized. The government will, while inviting the entries, come out with all details of the event for which it intends to crowd source the ideas.

"The ministry will, however, reserve the right to make changes as deemed fit in the original concept\design for development of the final communication product," said the official.

He said the changes would, at the most, be in the form of putting up pictures of Prime Minister and environment minister or any other minister on the final product.

http://timesofindia.indiatimes.com/followceleb.cms?alias=Prakash Javadekar,environment ministry

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