Oxford Book Store to promote rhino conservation

NEW DELHI: To spread awareness about the conservation of one-horned rhinos and its habitat in Assam, Oxford Book Store has tied up with the World Wide Fund for Nature ( WWF).

They will enroll customers of the bookstore and Cha Bar in the cause of conservation by contributing a small fraction of their purchase to fund the One-Horned Rhino Conservation Project.

"We will reach out to individuals of the younger generation through books and programmes to make for a better natural environment," said Ravi Singh, secretary general, WWF-India.

The partnership was announced at an event held in the capital late Thursday.

Sixteen rhinos have been killed by poachers this year. The Assam government has ordered a Central Bureau of Investigation (CBI) probe into the killings.

"The newest outlet of Oxford Bookstore in Connaught Place has stocked wildlife and environment conservation books and a green corner dedicated to WWF-India merchandise," Singh said.

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